The Association of West Country Tourist Guides


Blue Badge Tourist Guides ITG Level 4 Qualification

Blue Badge Tourist Guides are reliable, professional and knowledgeable aiming to bring your visit to life and make a good experience great! Enjoy what the region has to offer – you don’t know what you are missing until you get a Blue Badge Tourist Guide to tell you!

All of our members have gained the South West Blue Badge Tourist Guide qualification and work on a freelance basis and should be contacted direct. Individual interests are shown on the listings in an attempt to help match guides to needs – all Blue Badge Tourist Guide members are qualified to guide across the South West in vehicles and on foot.

Click below to discover Blue Badge tourist guides in your chosen area.


Blue Badge Tourist Guides hold a level 4 guiding qualification accredited by the ITG (Institute of Tourist Guiding), the UK’s highest level of tourist guiding qualification recognised both nationally and internationally. The prestigious Blue Badge Tourist Guide is awarded to those who have been selected, trained, examined and officially registered throughout the British Isles, thus ensuring the highest standards of professionalism in tourist guiding within a specified region.

All our South West Blue Badge Tourist Guides have passed written examinations on National Knowledge of the UK as well as written examinations based specifically on the South West region.

In addition practical examinations have been passed to ensure proficiency when delivering commentary on any moving vehicle, a walking tour and when visiting sites including religious buildings & galleries or museums. The ability to plan tours effectively has also had to be proven.

All Blue Badge Tourist Guides in the AWCTG are covered by Public Liability Insurance of £5m (includes cycling tours) obtained through the British Guild of Tourist Guides. Please contact individual guides if you require proof of insurance cover.